businessinsider.com – Matt Weinberger
Apple has been meeting with Hollywood executives with an eye toward making its own original TV shows and movies, Variety reports.
The news comes just more than a week before Apple’s September 9 event, where it’s expected to launch the next version of its Apple TV set-top device.
According to Variety’s sources, a division of Apple that reports to iTunes frontman Eddy Cue has been sounding this out for a while. While accounts vary, apparently Apple is looking to make Netflix-style long-form TV content.