Apple

Apple wants to make its own TV shows and movies, according to a new report

 

businessinsider.com – Matt Weinberger

Apple has been meeting with Hollywood executives with an eye toward making its own original TV shows and movies, Variety reports.

The news comes just more than a week before Apple’s September 9 event, where it’s expected to launch the next version of its Apple TV set-top device.

According to Variety’s sources, a division of Apple that reports to iTunes frontman Eddy Cue has been sounding this out for a while. While accounts vary, apparently Apple is looking to make Netflix-style long-form TV content.

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