businessinsider.com – Nathan McAlone
Hulu announced Wednesday that it will roll out a $12-per-month ad-free version, similar to plans offered by Netflix and Amazon, The New York Times reports.
Before today, Hulu had been unusual among its competitors by offering absolutely no commercial-free option. And Mike Hopkins, Hulu’s CEO, thinks this was alienating some users.
“You can split people into two categories: ad avoiders and ad acceptors,” Hopkins told The New York Times. “There are clearly people who just are not going to buy Hulu because there are ads. We think we can bring them back into the fold with new content and this new choice.”
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