Amazon

Amazon to Release $50 Tablet as It Struggles to Sell Pricier Devices

 

wsj.com – Greg Bensinger

The Seattle online retailer plans to release a $50 tablet with a 6-inch screen, in time for this year’s holidays, according to people familiar with the matter. That would make it one of the least-expensive tablets on the market and half the price of the company’s current Fire HD 6-inch tablet.

The move would potentially attract buyers looking for a simple—and effectively disposable—device for straightforward tasks like streaming video at home and shopping on Amazon.com. But such inexpensive tablets typically come with compromises like inferior screen quality, durability or battery life in comparison to more expensive tablets like Amazon’s larger Fire tablets and industry-leading devices like Apple Inc. AAPL -1.00 % ’s iPad. For instance, the $50 device will have a mono speaker, rather than stereo, one of the people said.

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