theatlantic.com – Bourree Lam
One of the least glamorous realities of the American cable industry is a relic invented in 1948: the cable box. The box has become a fixture in the American household, not least because it is surprisingly profitable. Earlier this year, a U.S. Senate study found that American households pay $231 a year on average renting cable boxes. Further, the report estimated that 99 percent of cable customers rented their equipment, and, across the country, that added up to a $19.5 billion industry just renting cable boxes.
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