House of Bush 3.0

How Donald Trump rewired the 2016 campaign – Alex Isenstadt

This is not the race Jeb Bush expected to run. The plan was to craft a policy-focused campaign, with scores of policy aides hired to help him articulate meaty ideas on the trail and distinguish himself as a policy-oriented candidate. He expected to run “joyfully” and with a message of optimism.

So much for that.

As summer turns to fall, the former Florida governor has been forced to retool his campaign, incorporating a growing list of attack lines against Donald Trump into his stump speech and, according to those close to the campaign, studiously preparing for a second debate that will likely shape up as a clash between him and the real estate mogul. While Bush still talks about campaigning “with joy” in his heart, with his campaign now shuffling its budget, those involved say it’s likely that some resources from other parts of the campaign will be redirected to looking into Trump’s record.

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