Apple

The Cultural Origins of the Apple Spectacle

 

theatlantic.com – Adrienne LaFrance

Apple’s annual fall events have become the stuff of legend in tech circles. The company has a tradition of making big product announcements—new iPhones and processors, the Apple Watch—and has attracted a following of tech bloggers and reporters who appear, in bulk, more like groupies than journalists.

This is weird, right?

“I think reportorial pack mentality is always an odd phenomenon,” said Ethan Zuckerman, the director of the Center for Civic Media at M.I.T. “For some set of events, the press seems to mutually agree that we need wall-to-wall coverage. How Apple took that spot is an interesting question, but so is the continuing phenomenon that in an age of hyperlinks everyone needs to provide their unique, click-gathering take.”

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Categories: Apple

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