businessinsider.com – Jillian D’Onfro
Jet, the hot new ecommerce site that promises to undercut Amazon on prices, just realeased its first television ad lauding itself as the “biggest thing in shopping since… shopping.”
The company, which started its print and outdoor ad campaigns earlier this summer, has said that it plans to spend $100 million on marketing over the next year.
That’s nearly half the $225 million Jet has raised so far, but the startup is reportedly trying to raise a boatload more at a $2 billion valuation.
The ad claims that Jet’s bigger than credit cards, cash registers, the barter system, and shows people’s heads exploding in puffs of purple smoke when they find out how much they can save on the site.