Entertainment News

YouTube’s ad chief on cord cutting

 

crainsnewyork.com – Matthew Flamm

For years, the television industry has been the undisputed champion of advertising-supported media, somehow avoiding the pain and suffering the digital transition has inflicted on nearly every other media business. But that immunity seems to be ending: TV ratings have been on a steady decline as some viewers have cut the cable-television cord and others are spending more time watching Netflix, YouTube or Hulu on their Smart TVs or mobile devices.

In order to follow those eyeballs, advertisers are stepping up their investment in digital video outlets. Tara Walpert Levy, who courts big advertisers and agencies for YouTube and its parent company, Google, is working to speed up that shift in investment.

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Categories: Entertainment News

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