Apple

Here’s why Apple made the stylus that Steve Jobs hated

theverge.com – Nick Statt

When Apple marketing chief Phil Schiller announced that the company’s stylus for new iPad Pro would be called Pencil, the crowd audibly laughed in unison. On the surface, it was because it played into the stereotype that Apple lays claim to everyday inspirations. But on a deeper level it traces back to former CEO Steve Jobs, who famously said in 2007 at the initial iPhone reveal, “Who wants a stylus? You have to get em’, put em’ away. You lose them. Yuck.” Yet it turns out that eight years later, some people do want a stylus — and they’ve improved substantially alongside the devices with which they’re used.

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Categories: Apple

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