businessinsider.com – Max Slater-Robins
Eyeo, the company behind Adblock Plus, the largest desktop ad blocking service, is allegedly paying other companies to adopt its “Acceptable Ads” policy if they are making apps for iOS 9, the latest version of Apple’s mobile operating system, according to a French publication, InfoiGen.
“Acceptable Ads” white-lists some sites, allowing their ads through.
Eyeo declined to confirm or deny the report when reached by Business Insider.
Apple’s latest operating system, iOS 9, makes it possible to block ads through third-party apps, such as Peace or Crystal. If you download these apps, it strips the ads out of any web page you look at on your iPhone. That usually makes browsing the web faster, it blocks advertising trackers, and it means that less of your data plan is spent downloading ads you don’t want.