Analyst slams Amazon’s ‘confusing’ hardware strategy – Jillian D’Onfro

Michael Seto/Business Insider

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Earlier this week, Amazon released a slew of new products, including a super-cheap tablet, two higher-end editions, and a revamped TV streaming device.

Although Amazon proudly touted the new devices as some of its best deals yet, not everyone was impressed.

In a note to investors, analyst Ben Schachter from Macquarie Research wrote the firm was “frustrated” by the company’s hardware strategy, which it thinks “remains confusing” overall.

Macquarie is surprised at how little Amazon ties its $99-a-year membership shopping club, Prime, into its hardware efforts, beyond just making Prime content — like streaming music and TV shows or books — readily available on its tablets.

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