theatlantic.com – Adrienne LaFrance
Sometimes there’s a little crack in the web that is just big enough to catch a glimpse of who the robots running the show think you are.
You might deduce, for example, that the tracking software that watches you browse has figured out you’re shopping for a Halloween costume. Lo and behold, ads for gorilla suits and fairy wings start popping up in the margins of every other website you visit. Or maybe you just rewatched a bunch of Twilight Zone episodes on Netflix. It makes sense that the site then recommends Black Mirror and Quantum Leap.