Not Even the People Who Write Algorithms Really Know How They Work – Adrienne LaFrance

Sometimes there’s a little crack in the web that is just big enough to catch a glimpse of who the robots running the show think you are.

You might deduce, for example, that the tracking software that watches you browse has figured out you’re shopping for a Halloween costume. Lo and behold, ads for gorilla suits and fairy wings start popping up in the margins of every other website you visit. Or maybe you just rewatched a bunch of Twilight Zone episodes on Netflix. It makes sense that the site then recommends Black Mirror and Quantum Leap.

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Categories: Technology

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