theatlantic.com – Adrienne LaFrance and Robinson Meyer
Well, that happened fast. After 36 hours as the No. 1 paid app in the App store, the programmer Marco Arment is pulling his ad-blocker, Peace, from the market.
“Even though I’m ‘winning,’ I’ve enjoyed none of it,” Arment wrote in a blog post on Friday. “That’s why I’m withdrawing from the market. It’s simply not worth it.”
Ad blockers are controversial for good reason. To the person scrolling or clicking through a website, online advertising can feel like trip wire designed to trick you into clicking. Depending on the strength of one’s wi-fi connection and the reserve of one’s patience, navigating this ad-speckled landscape can be tolerable or aggravating. On mobile devices, where mere scrolling can trigger the unwanted click of an ad, the experience can be rage-inducing. So it’s understandable that ad-blocking apps seem to be gaining popularity now that iOS9, Apple’s latest operating system, enables such software.