businessinsider.com – Eugene Kim
For some years now, Amazon has been considered the biggest threat to possibly eroding Google’s core search-advertising business.
Google’s search business makes the most money when people use it to search for products they intend to buy online.
But a lot of those people are increasingly going straight to Amazon to search for products, bypassing Google’’ search ads altogether in their purchasing process.
Worse, as more shoppers move to mobile, they often use Amazon’s standalone app to buy things, further pressuring Google’s search business.