Amazon is building an army of ‘cowboys’ and ‘Jeff bots’ in India – Jillian D’Onfro

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Winning market-share in India is one of Amazon’s biggest challenges right now.

It hit $1 billion in sales there faster than it has in any other geography, but continues to face huge hurdles and growing competition.

Amit Agarwal, who leads Amazon’s India efforts, told Jay Greene at the Seattle Times that the company has had to completely rethink its international expansion strategy.

Part of that is building up a team of “cowboys” and “Jeff Bots” who can move incredibly fast and improvise ways to work with India’s sometimes-haphazard infrastructure.

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