Election 2016

Dear Journalists: For the Love of God, Please Stop Calling Your Writing Content    

slate.comThe word content is creeping into journalism, which scares the hell out of me.

You see it in the job listings. Politico is hiring a reporter who will “deliver the kind of content our subscribers have come to expect.” Time Inc. is recruiting not only for a “digital content enthusiast” to serve as an associate editor at Fortune but also for a breaking news reporter at Time.com who will produce “video, mobile and social content”—both of which, as if to hammer the phenomenon home, are listed on the company’s careers page under a category simply called “content,” which when I last checked listed a whopping 75 positions.

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