esquire.com – At first glance, it’s bad news for Donald Trump. According to the BBC, the PGA Tour has decided to move the 2017 World Golf Championship from his Doral Miami course because it was unable to find anyone to sponsor the tournament. It seems the prodigious self-marketer’s new brand, Apricot Demagogue, has made it difficult to find corporate benefactors for an event that’s even tangentially associated with him. Some companies, like Cadillac, have withdrawn their support.

“Donald Trump is a brand, a big brand, and when you’re asking a company to invest millions of dollars in branding a tournament and they’re going to share that brand with the host, it’s a difficult decision,” said PGA commissioner Timothy Finchem.